MeasureLens
LensOS Channel Taxonomy v1.0

The most complete
marketing channel taxonomy
ever built

485 nodes across 8 channel families, 50 sub-categories, and 300+ platforms. Built so LensOS can tell you not just what you are missing — but exactly where in your funnel the gap hurts.

8
Channel Families (L1)
50
Sub-Categories (L2)
300+
Platforms (L3)
57
Detailed Tactics (L4)
485
Total Nodes
5
Funnel Stages Mapped

Why this taxonomy is different

Most measurement frameworks treat channels as a flat list. LensOS treats them as a structured intelligence layer.

Four levels deep
L1 to L2 to L3 to L4. Every node knows its parent — lineage-aware findings tell you not just what you are missing but where in your funnel it hurts.
Funnel stage on every node
Each channel is tagged with the funnel stages it serves. Awareness channels score differently from Conversion channels — your audit reflects that weighting.
Delivery surface scoring
Digital channels are measurable with pixels. Traditional and Offline channels are not. The taxonomy encodes that reality so your score is calibrated against what is actually trackable.
Industry overlays
Retail media for e-commerce, compliance channels for financial services, prescription tracking for healthcare. Industry context on top of the universal hierarchy.
Built for what is next
AI search ads, TikTok Shop, AR filters, metaverse placements — the Emerging channel family is first-class, not an afterthought.
Machine-readable by design
Every node has a stable ID. Audit findings reference taxonomy IDs directly, enabling coverage dashboards and auto-generated media plans.

Funnel stage coverage

Every channel family maps to one or more funnel stages. LensOS weights your score by stage.

Awareness
Top-of-funnel visibility channels
Consideration
Research & evaluation touchpoints
Conversion
Direct purchase & sign-up drivers
Retention
Re-engagement & loyalty channels
Advocacy
Referral & word-of-mouth amplifiers
Acquisition
Growth & new user acquisition

Full channel hierarchy

Click any channel family to explore its sub-categories with funnel stages and delivery surface.

L2-001Paid Search
11 ch.
ConsiderationConversion
Digital
L2-002Paid Social
13 ch.
AwarenessConsiderationConversionRetention
Digital
L2-003Display & Programmatic
11 ch.
AwarenessConsiderationRetention
Digital
L2-004Connected TV (CTV) / OTT
15 ch.
AwarenessConsideration
Digital
L2-005Digital Audio Advertising
8 ch.
AwarenessConsideration
Digital
L2-006Native Advertising
6 ch.
AwarenessConsideration
Digital
L2-007In-App & Mobile Advertising
7 ch.
AwarenessConsiderationConversion
Digital
L2-008Retail Media Networks
18 ch.
ConsiderationConversion
Digital
L2-009Digital Out-of-Home (DOOH)
6 ch.
Awareness
DigitalPhysical
L2-010Gaming & In-Game Advertising
7 ch.
AwarenessConsideration
DigitalEmerging

See how your stack maps to this taxonomy

LensOS scans your site in seconds and maps every detected tracker to its exact taxonomy position — revealing which funnel stages have blind spots and where your measurement has gaps.

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