First blog post live
Published our first piece of writing: a deep dive into why platform-reported ROAS consistently overstates performance and what it costs marketing teams who rely on it for budget decisions.
Read itWebsite launched
The MeasureLens marketing site went live with full positioning, problem articulation, a detailed explanation of the LensOS approach, and an early access waitlist. The site is intentionally honest about where we are: early development, actively shaping the product.
LensOS concept finalized
Settled on the core architecture for LensOS: evidence scoring, conflict detection, confidence-weighted synthesis, and decision output. The reasoning engine model is the right frame for what we are building.
Learn about LensOSEarly discovery interviews
Spoke with 12 marketing leaders, heads of growth, and performance marketing directors about their measurement challenges. The pattern was consistent: conflicting numbers, no principled way to resolve them, decisions made by feel. Every conversation confirmed the problem we are solving.
MeasureLens founded
Started with a clear thesis: the marketing measurement problem is not a data problem. It is a reasoning problem. Teams have too much conflicting data and no systematic way to evaluate which parts of it deserve trust.
We publish new insights as the product develops. If you are interested in following along or contributing to our early research, the best place to start is by joining the waitlist.
Join the waitlist